When something
important is at stake, experience matters.
We help leaders navigate the opportunities, challenges and decisions that carry real consequence
WHAT’S AT STAKE?
Usually, more than one thing.
Maybe you’re entering a new market. Raising capital. Repositioning a brand. Making a big bet. Seeing an issue on the horizon, or dealing with one that’s already here.
Brand affects growth.
How the market sees you shapes what becomes possible.
Reputation affects value.
Trust is not a soft asset when the stakes are high.
Influence affects reputation.
Perception now moves at the speed of culture.
Capital affects expectations.
Your story has to hold up under scrutiny.
Because decisions have consequences
WHY IT MATTERS
WHAT WE DO
BUILD
We help leadership turn ambition and vision into a clear market position and a plan for growth.
Brand and market positioning
Growth and go-to-market strategy
Business and product launches
Capital and investor narratives
Strategic planning and advisory
Different challenges. Connected thinking.
INFLUENCE
We help organizations understand where influence actually lives and how to earn attention, relevance and trust.
Strategic communications
Public relations and earned media
Social and creator strategy
Executive thought leadership
Stakeholder engagement
PROTECT
We help leaders see risk earlier, prepare better and respond with clarity when the stakes rise.
Reputation management
Issues and crisis preparedness
Crisis communications and response
Executive counsel
Stakeholder trust and recovery
SENIOR MEANS SENIOR
The people you meet are the people you get.
Three principals. Decades of experience. Different areas of deep expertise. One table.
No junior handoffs. No layers between you and the thinking.
We bring distinct depth in brand development, social influence, strategic activation and reputation/issues, and a shared ability to see the larger business problem.
We’re not there to create activity. We’re there to improve the decisions behind it.
THE PRINCIPALS
Three senior strategists. Different areas of deep expertise. All at one table.
The biggest business decisions don’t fit neatly inside one discipline. Neither do we.
Lorri is a C-suite strategist with more than three decades of experience helping organizations define their position, build brands and navigate moments when reputation is on the line. She has led strategy across corporate, agency and public-sector environments, including senior roles with Enterprise Florida and CNL Financial Group, and helped shape the launches of Universal’s Islands of Adventure, CityWalk and on-site resorts. As founder of True North Marketing + Public Relations, she has led major brand launches and advises leadership teams on strategic communications, issues management and crisis response.
Lorri Shaban, APR
Reputation & Strategic Communications
SUPERPOWER
Seeing and articulating the issue before it becomes a crisis.
Tori Eurton
Tori is a seasoned brand and growth strategist with nearly four decades of experience on both the client and agency sides. Founder of 23.Marketing and a strategic advisor with Rye Strategic Partners, she has worked with brands including Walt Disney World, Universal Studios, LEGO and WWE. Her experience extends beyond traditional marketing into corporate strategy, business development and capital-market environments, giving her a valuable ability to connect brand, growth and enterprise value,and to help leadership teams shape the story around where the business is going next.
Brand, Growth & Investor Communications
SUPERPOWER
Connecting the brand story to the business story.
Lindsey Pesch
Lindsey is a marketing strategist with deep expertise in social media, cultural relevance and the rapidly changing ways brands earn attention and influence. Before founding 110 Cadence, she spent nine years at Darden Restaurants, where her work spanned social strategy, integrated activations, brand engagement and reputation across major restaurant brands. Her experience includes award-winning work for Olive Garden and leadership in social for LongHorn Steakhouse. Today, she helps organizations use social intelligence, creators, content and emerging discovery behaviors to build brands that are visible, relevant and trusted.
Social, Influence & Modern Discovery
SUPERPOWER
Knowing where influence is moving before you do.
START HERE
Tell us what’s at stake.
You don’t need to know which service you need. Tell us what’s changing, what’s not working, what you’re trying to do, or what absolutely cannot happen.